Two times Sir Ridley Scott changed the world of brands

Ridley Scott

Sir Ridley Scott is not only one of the most influential film directors but one of the most influential advertising directors. Here are two times Sir Ridley Scott changed the world with his adverts:

 

Hovis ‘Bike’ ad, 1973

The ad increased the brand equity of Rank Hovis McDougall during a M&A negotiation and launched brand valuation and Interbrand globally. Read more on BEM daily.

 

Apple Mac 1984 ad, 1984

Featured only twice, including a Super Bowl break, it is an example of extreme risk taking in brand building. The ad had to be as unique as it could to get the maximum effect with such minimal resources. It could not rely on repetition but on the power of a simple short message, and in such case, the message had to be a soft value – change. Read more on Wikipedia.

Written by: Nikola Tosic
Publishing date: 5 May 2017