East Dutch India company Myth: brand is something abstract only big successful companies use
Harrison Ford got milk Categories as brands
Apple iPhone 1 Why was Apple iPhone 1 unique?
Mosaic illustration for the advertising campaign of Clear Channel in Switzerland World Economic Forum report: Skills needed in 2020
Mark Zuckerberg Facebook roadmap Future of advertising
informal marketing Informal marketing problem
Why is Brand Equity Management (BEM) important for businesses?
railroad Team (organization) change tips
DeLorean Brand DeLorean - living brand of a dead product
Google Alphabet Brand Equity Adding Alphabet Brands Google owners increase Brand Equity
RHM Hovis bread bike ad Ridkey Scott Rank Hovis McDougall and origins of Brand valuation
Lexus Slide hoverboard The Lexus hoverboard positions Lexus brand well
Paris Dakkar Top Brand performance requires custom metrics
Brand Equity Management and Soft Power
Slogans allow Brands to adjust to competition and markets
Shenzen Stock Exchange building OMA architects China’s stock market value tops 10 trillion USD Brand Equity assumptions
Beyonce Pepsi Why did Pepsi loose the Cola War?
Starbucks locations Starbucks' 21,000 Brands
How many companies are there?
Know-how as key digital asset
Brand Equity Management is a form of organizational change
Define a new Brand Category with Brand Name
Brands must know their main customer
Promote your Mother Brand
Star Wars Youtube video increases Disney market cap
consumer Adopting the customer point of view
silos organization Brand Equity Management requires teamwork between company departments
Jeff Koons Michael Jackson Difference between Brand Equity Management and valuation