Snapple could have avoided loosing 1,4 billion USD in brand equity by respecting the content
Marketing is gaining relevance in companies, technology is gaining relevance in marketing
Two things we can learn from doing a Ratner
Heinz ketchup became a category leader because it was not killing its customers
Join us for our BEM lecture on Wednesday 15 March at Park Hyatt Milan
Marc Pritchard, P&G, speech at IAB Annual Leadership Meeting 2017
How will virtual reality disrupt all brands
Three types of Brand Awareness
New Year resolution: list your Brand Values
How Uniqueness, Differentiation, Innovation, and Unique Selling Point work together
What can we learn from "Arrival" (2016)?
Vision vs tasks
Three questions every manager must answer
Brand Value defined
Biggest error in building a brand - excluding the employees
Trump's win explained as brand strategy
How do brands handle scandals: Samsung, Trump, Clinton, VW, Theranos...
Sales, marketing, and development teams benefit from using Brand Equity Management
What value does Vessel sculpture offer to Hudson Yards owners
Elevator pitch does not work
Social Responsibility is a value offered by brands to their customers
Brand stretch: Would you fly on a Snickers airplane?
Myth: brand is something abstract only big successful companies use
Categories as brands
Why was Apple iPhone 1 unique?
World Economic Forum report: Skills needed in 2020
Future of advertising
Informal marketing problem
Why is Brand Equity Management (BEM) important for businesses?
Team (organization) change tips
DeLorean - living brand of a dead product
Adding Alphabet Brands Google owners increase Brand Equity
Rank Hovis McDougall and origins of Brand valuation
The Lexus hoverboard positions Lexus brand well
Top Brand performance requires custom metrics
Brand Equity Management and Soft Power
Slogans allow Brands to adjust to competition and markets
China’s stock market value tops 10 trillion USD Brand Equity assumptions
Why did Pepsi loose the Cola War?
Starbucks' 21,000 Brands
How many companies are there?
Know-how as key digital asset
Brand Equity Management is a form of organizational change
Define a new Brand Category with Brand Name
Brands must know their main customer
Promote your Mother Brand
Star Wars Youtube video increases Disney market cap
Adopting the customer point of view
Brand Equity Management requires teamwork between company departments
Difference between Brand Equity Management and valuation