At 18:00 CET on Wednesday 15 March 2017 we will give an open BEM Value Theory lecture at Park Hyatt Milan.
Entrance is free, but requires registration. We advise early registration because seats are limited.
Lecture will present basic brand strategy principles of business competition, brand definition, strategy, and management. Lecture is ideal for business owners and investors, innovation managers and engineers, marketing and sales staff, and HR staff.
Lecture duration is approx. 2 hours. Lecture language can be both Italian and English, depending on the audience. In case all attendees understand English, English will be used. In case anyone has difficulty with English, Italian will be used.
We are looking forward to seeing you.