B2B relationship as a marriage
Five brand equity management buzzwords which can come in handy
Difference between brand strategy and brand equity management, the United Airlines example
Brand is not a product, the Tesla example
Pepsi Kendall Jener and Audi Superbowl ads fail because they competed against tougher competitors
Three brand equity tips for investors
Three rules how to sell to Millennials (Cristiano Ronaldo vs USA retailers)
How can a Name, a Logo, and a Slogan grow a business
Importance of engineers for brand equity
Snapple could have avoided loosing 1,4 billion USD in brand equity by respecting the content
Marketing is gaining relevance in companies, technology is gaining relevance in marketing
Two things we can learn from doing a Ratner
Heinz ketchup became a category leader because it was not killing its customers
Join us for our BEM lecture on Wednesday 15 March at Park Hyatt Milan
Marc Pritchard, P&G, speech at IAB Annual Leadership Meeting 2017
How will virtual reality disrupt all brands
Three types of Brand Awareness
New Year resolution: list your Brand Values
How Uniqueness, Differentiation, Innovation, and Unique Selling Point work together
What can we learn from "Arrival" (2016)?
Vision vs tasks
Three questions every manager must answer
Brand value defined
Biggest error in building a brand - excluding the employees
Trump's win explained as brand strategy
How do brands handle scandals: Samsung, Trump, Clinton, VW, Theranos...
Sales, marketing, and development teams benefit from using Brand Equity Management
What value does Vessel sculpture offer to Hudson Yards owners
Elevator pitch does not work
Social Responsibility is a value offered by brands to their customers
Brand stretch: Would you fly on a Snickers airplane?
Myth: brand is something abstract only big successful companies use
Categories as brands
Why was Apple iPhone 1 unique?
World Economic Forum report: Skills needed in 2020
Future of advertising
Informal marketing problem
Why is Brand Equity Management (BEM) important for businesses?
Team (organization) change tips
DeLorean - living brand of a dead product
Adding Alphabet Brands Google owners increase Brand Equity
Rank Hovis McDougall and origins of Brand valuation
The Lexus hoverboard positions Lexus brand well
Top Brand performance requires custom metrics
Brand Equity Management and Soft Power
Slogans allow Brands to adjust to competition and markets
China’s stock market value tops 10 trillion USD Brand Equity assumptions
Why did Pepsi loose the Cola War?
Starbucks' 21,000 Brands
How many companies are there?