Ariel share the load Repositioning the brand with content as a growth boost - Ariel share the load example
Best way for brands to use artificial intelligence
pie chart dashboard Do marketing and sales dashboards create passive teams?
Kim Kardashian makeup 5 random examples which benefit most from content
Win With Brands USA Join our Win With Brands USA webinar 2PM EDT Wed, Aug 2
Juicero shows what happens when values are not accepted
All problems are resource problems
How do companies actually change?
Prince Charles Google Glass How to grow a company: more products or more content?
Join our Win With Brands webinar 14:00 CEST Wed 12 July
Clooney's Casamigos Tequila bought by Diageo for 1 billion USD
Disruption, Test & Learn, Marketing & Sales Funnel are proofs that customers accepted your values
olivetti programma 101 team History of Italy through brands
Why is Silicon Valley killing it?
Neo Matrix Three levels of business competition
Win With Brands - Brand Strategy & Management Lecture NYC Wed 7 June
Doctor Strange time stone Six brand metrics which can predict the business performance
Ridley Scott Two times Sir Ridley Scott changed the world of brands
patek philippe Six best ways to use a brand
B2B marriage B2B relationship as a marriage
Cara Delevingne Victoria's Secret Five brand equity management buzzwords which can come in handy
Difference between brand strategy and brand equity management, the United Airlines example
Telsla Model S Brand is not a product, the Tesla example
Kendall Jener Pepsi ad Pepsi Kendall Jener and Audi Superbowl ads fail because they competed against tougher competitors
Three brand equity tips for investors
Cristiano Ronaldo Nike Three rules how to sell to Millennials (Cristiano Ronaldo vs USA retailers)
Ferrari logo How can a Name, a Logo, and a Slogan grow a business
Star Wars Battlefront ATST Sony Playstation 4 Importance of engineers for brand equity
Snapple facts billion dollars Snapple could have avoided loosing 1,4 billion USD in brand equity by respecting the content
Marketing is gaining relevance in companies, technology is gaining relevance in marketing
Two things we can learn from doing a Ratner
Heinz ketchup Heinz ketchup became a category leader because it was not killing its customers
Park Hyatt Milan BEM lecture Join us for our BEM lecture on Wednesday 15 March at Park Hyatt Milan
Marc Pritchard, P&G, speech at IAB Annual Leadership Meeting 2017
How will virtual reality disrupt all brands
IBM smart cities Three types of Brand Awareness
BMW i3 New Year resolution: list your Brand Values
Burj Khalifa How Uniqueness, Differentiation, Innovation, and Unique Selling Point work together
Arrival movie What can we learn from "Arrival" (2016)?
inbound conference vision Vision vs tasks
Robin Li Baidu Three questions every manager must answer
Google IO Sundar Pichai Brand Value defined
Starbucks CEO Howard Schultz Biggest error in building a brand - excluding the employees
Trump's win explained as brand strategy
VW brand scandal How do brands handle scandals: Samsung, Trump, Clinton, VW, Theranos...
Mark Zuckerberg desk Sales, marketing, and development teams benefit from using Brand Equity Management
Vessel Hudson Yards New York What value does Vessel sculpture offer to Hudson Yards owners
history of tallest buildings Elevator pitch does not work
Nike better world Social Responsibility is a value offered by brands to their customers
Snickers Aircraft Brand stretch: Would you fly on a Snickers airplane?